Video Marketing

How video can help sell your business

Here at Phoenix we have introduced cutting edge technology and have become one of the pioneers of video online advertising in the industry.

We have teamed up with one of the best in the industry to offer high quality and effective advertising unmatched in the industry.

When trying to sell a business, put yourself in the buyer’s shoes. He wants to know the specifics of any potential investment – annual turnover, profit margins, trends. But he also wants to know the scope and potential of the business, and might be looking for an emotional attachment to it. He will want to see it, hear it, feel it. He will want authenticity. And video can provide all of this.

Video will get your business noticed online. You will have an edge on all the similar businesses on the market and will create immediate interest.

Because of their ability to convey a story through sounds and motion, video click rates are on average 6 times higher than standard image adverts.

Here’s an example. Imagine you are going to take a holiday abroad, and you are trawling through the hotel options. Just a few of those hotels, probably placed at the top of the listings, will feature a video of the hotel to show you what it’s like and what you can expect if you stay there. The video offers peace of mind. Then consider all of the other hotels with just a photo and a star rating to help you decide. Not hard to guess where you’d look first, is it? Well, it’s the same for buyers looking at businesses for sale online.

Remember, with video you can:

  • Show off your premises
  • Show your location
  • Introduce key members of staff
  • Include client testimonials
  • Demonstrate products and services
  • Demonstrate or show your market
  • Explain your business proposition
  • Show your USP’s

Most importantly, you can use your video to stand out from the crowd online!